Trends Reports

Three Ways Personas Can Improve ABM Performance
sponsored by TechTarget
EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
Posted: 08 Feb 2021 | Published: 11 Sep 2020

TechTarget

Focusing on the 3 Ps for ABM Revenue at Scale
sponsored by TechTarget
EBOOK: In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
Posted: 08 Feb 2021 | Published: 13 Jan 2021

TechTarget

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020

TechTarget

Using Intent Data for Effective Persona Development in ABM
sponsored by TechTarget
EBOOK: In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.
Posted: 08 Feb 2021 | Published: 03 Nov 2020

TechTarget

Today’s Market Realities Require New Demand Gen Strategies
sponsored by TechTarget
EBOOK: In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
Posted: 08 Feb 2021 | Published: 03 Nov 2020

TechTarget

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

What's the Pulse on the BPM World?
sponsored by Microsoft
EGUIDE: What is going on in the business process management (BPM) market? Why is India set up to be the next major market for BPM growth? How does BPM fit into the Internet of Things? Access this e-guide to get the answers to these questions.
Posted: 23 May 2017 | Published: 17 May 2017

Microsoft

Introducing IBM's Balanced Warehouse
sponsored by IBM Software Group
WEBCAST: Data warehousing and business intelligence (BI) have evolved. Learn about a cost-effective data warehouse system with advanced analytics that delivers high performance and flexibility to address changing business needs.
Posted: 28 Nov 2007 | Premiered: Nov 1, 2007

IBM Software Group

2017 State of the Hybrid Cloud Management Platform Market
sponsored by Splunk
EGUIDE: 2016 was the year of the multicloud. 2017? The year of managing cloud-based assets. Access this e-guide to learn about the state of the hybrid cloud management platform market and why you can expect this market to see continuous growth.
Posted: 08 May 2017 | Published: 04 May 2017

Splunk

Infor - ERP SyteLine
sponsored by Infor
SOFTWARE DEMO: Infor ERP SyteLine spans the business of manufacturing to align supply with demand and support the business and operational challenges of manufacturers. Download this demo to get a better understanding of how this software can benefit your company.
Posted: 04 Sep 2008 | Premiered: 04 Sep 2008

Infor